Introduction
The survival of corporate industries is dependent on maximizing profits from existing capabilities, according to Kortmann et al., 2014 to make or maintain companies’ profitability, leaders of companies must work hard to engage employees. However, many organizations struggle in proposing the change as their main focus on the employees are lost (Hill & Birkinshaw, 2012). Understanding how to manage the balance between employee relations, adopting innovation, and maximizing short-term profits is critical to business leaders ensuring a viable future for their corporations (Hill & Birkinshaw, 2012). Skilled labour, education level, best practices, developments have been introduced to increase the efficiency in every firm but due to disengaged employees, the productivity and the results have drastically dropped. (Purcell, 2014). The long term existence of an organization is affected by employee engagement, which is a factor on the financial performance of the organiz...